As in the world of advertising, in the real estate sector the first impression that clients get of a home is essential and can determine the continuity or not of the operation.
The marketing techniques of Tajarat properties influence and drench the various economic and industrial sectors of society, seeking attention and identification as differential capture tool and achieve more and better customers.
When it comes to analysing the different proposals and advertising possibilities in the purchase and sale of real estate, for some years now there has been a very interesting term that resonates strongly and that has been and continues to be a niche of opportunities. It is called Home Staging.
A concept that is experiencing very significant growth, driven by the good results of its implementation.
Approach to a definition of Home Staging
The Anglicism Home Staging refers to the decoration or staging of a home for the taking of photographs, videos or virtual visits in order to facilitate the visualization for buyers of the different possibilities of the rooms.
The work of fitting out a home can be temporary for that audio-visual capture or it can go further and be maintained during physical visits to the home.
Home Staging professionals come from the area of design and architecture. These are people trained in that spatial and aesthetic vision that allows us to imagine and transform environments, with the clear intention of attracting visitors and standing out from another property with similar characteristics.
If the location of the property is one of the decisive elements when buying a house, adapting to the needs of each potential buyer is the impulse that can lead to making a decision.
Decorators and interior designers know this importance and compete to offer the best selection of decorative, functional and spatial possibilities.
The advantages of Home Staging in the sale of a property
The main objective of those looking to sell a property is for the transaction to develop as quickly as possible. Time plays against the seller, who will have to continue assuming the costs of the home as long as he has not sold it, and, in the worst case, he will be forced to lower the intended price, to speed up the operation, since the price It is another of the elements that most attract and condition home sales.
Home Staging companies like smart city lahore assure that the commitment to this type of services allows to greatly reduce the sale time and that the price of the property, far from being reduced, can even rise.
The main argument offered by this group, to talk about the profitability of Home Staging, is that a third of the homes could have this upward revision of the estimated sale price.
What techniques are used to perform Home Staging on a home?
The conditioning of a home can be done in different ways depending on its general condition. And although the objective is the same, the treatment given to them must be separated:
Thus, in new developments or first-hand homes, the main thing is to play with the emotions of potential buyers.
Faced with a cold, dehumanized home, and without furniture, it is proposed to “dress the environment” for that there are some formulas: the use of textile elements such as towels, bedding, rugs or curtains will give the home a feeling of warmth.
A well-presented bed with soft and fluffy cushions will make the buyer imagine sleeping or lounging at home and it is possible that that pleasant sensation accompanies you throughout the process or visit.
You can also add real or cardboard furniture, to offer different alternatives to the use of spaces. The “temporary decoration” options that exist today have incredible realism and this staging is not perceived negatively. On the contrary, it plays a fundamental role in the personalization of the home.
The work to be carried out by the Home Stagers in a second-hand home, consists first of all in the repair of the small damages that it may have: plumbing repairs, paint stains, updating of electrical panels.
Since the perception of the sale changes radically if you do not have to get involved in reforms. Finally, in these already inhabited homes, you have to remove personal items and some furniture that limit the dreams of potential buyers.
How to decorate your house in vintage style?
The word vintage, which our dictionary still does not recognize, is an Anglicism, although it is common for it to be associated with the French language given its origin.
Vendage, which in French means vintage or harvest is the voice from which the expression to which we refer now derived. Some linguists rightly propose to abandon the surrounding Gallic accent in its pronunciation and try to sound something like ” vintich”.
The use of the term has evolved and what was known as “harvest or vintage”, goes on to describe the concepts: “vintage, classic, retro or old”. It is used to refer to those things that “despite not being new, are in fashion because of their attractive design.”
In general, the concept serves to describe timeless designs that do not go out of style, proposals that awaken melancholy and have survived for more than a couple of decades or ideas that have been recovered from the hand of designers and dressmakers.
The vintage also designates those styles or iconic objects that have become an object of worship. The vintage style is a trend that will allow you to add retro touches to your home decor with furniture or original elements that leave their mark.
If you want to give that retro touch and make your home stand out for its vintage look, here are some tips.
When finishes are a good start
Decorating your home in vintage style is a mission that requires the search for exclusive and unique designs inspired by the past. You also have to have the ability to combine these elements with the most modern comforts and technologies.
If we focus on materials and finishes, we will have many clues that will give our home that vintage style:
· On the floor of kitchens, bathrooms and terraces, we can choose terrazzo tiles, with a certain modern touch in the design of the shape (hexagonal or triangular), or non-combustible hydraulic tile, which provide traditional design with their geometric figures.
· For the rest of the house, we can choose a wooden floor directly or sheets that imitate not only the drawing but also the texture. A herringbone or square composition will give a very nice retro touch to a living room.
· When decorating a vintage- style room, in addition to choosing the furniture, it is very important to decorate at least one of the walls with paper. The choice of paper is key to finding the desired style. There are as many options as we allow ourselves to dream of.
A vintage- looking bathroom.
The bathroom is one of the rooms that can best be adapted to that vintage style. As it is an independent space, it can have its own style, offering all the possibilities that can be imagined.
The success of the vintage style lies in the balance between modern elements and functionalities with the retro doses that we apply. Here are a few ideas for decorating a vintage- style bathroom.
· Faucets with an antique look. Both in the design, with high spouts, two-handle and straight lines, as well as in the use of traditional materials such as iron or copper. Many of the taps marketed by the large firms have matte finishes and in a black tone that confirm that return to the classic.
·The countertop sinks with finishes in marble, tempered glass or wood, take us to a rural environment with a certain smell of nostalgia.
· Restoration and use of iconic furniture to create the washbasin. From a traditional Singer sewing machine table to a printing table or a chest of drawers from an old pharmacy, with imagination and aesthetic vision we can turn the washbasin into the star piece of furniture in our home.
·The mirrors worn look are one of the favorited objects designer’s vintage. Recycled mirrors or with a design that simulates the passage of time on both the glass and the frame.
·Return to the bathtub. If the dimensions of the bathroom allow it, a bathtub will allow you to return to childhood and enjoy the pleasant sensation of a comforting bath when you return home in the evening. If the bathtub has metal claw or eagle legs, the vintage stamp is guaranteed.
Chairs and armchairs as protagonists
There are pieces of furniture with unique designs that by themselves are capable of changing the perception of a room or an entire home.
While in the kitchen the use of colors in the appliances allows that vintage inspiration, in the living room it is the chairs, sofas and armchairs that will achieve the desired effect in a more direct way.
Through three very popular designs, the ability to expand the vintage style to the entire living room can be exemplified:
a) Cesca chair by Marcel Breuer. A timeless 1928 design that perfectly combines wicker, wood and iron, merging the idea of craftsmanship and industrial work. All an icon of design and a declaration of decorative intentions.
b) Chester sofa. It has its origins in the 18th century when the Earl of Chesterfield commissioned a design that would not spoil the clothing typical of the time. Upholstered, in natural or synthetic leather. It is a classic that will shine with its own light in your living room.
c) The Swan chair is a recognizable and iconic chair from the 1950s that was introduced by designer Arne Jacobsen to decorate a hotel in Denmark.
The model inspired by a swan is, together with the Egg Chair, one of the artist’s most identifiable designs and a very original proposal to give a vintage touch to the living room.